Campbell’s Soup misses the mark about Real Love in #RealRealLife Ad
You know what really grinds my gears? Campbell’s Soup…
The latest promoted ads for Campbell’s (at least from what I’ve seen). They debuted online in December 2015 with a theme and approach to “real life” scenarios featuring an interracial couple texting during dinner but not talking to each other (there is footsie action involved at least), a boy being fed by his two dads, and a mom at the grocery picking up a bottle of red wine and soup because the snow storm is hitting tonight. I’m not talking about those, but the one that irked me to the utmost was this one here:
*Cues Kanye West’s “Heartless”: “How could you be so heartless?”*
It’s time to green light the Black Eyed Peas reunion tour because their song “Where is the Love?” needs to hit the airwaves again. This is real life, according to Campbell’s and their “research.” Miss me with that! This is problematic and that’s the real life issue here. In the comments for the video it’s mostly negative coming from both men and women. If this is supposed to be modern relationships or marriage then what message is it really saying about love?
Believe it or not, society consistently mocks God’s version of love in an attempt to define its own. That’s where you get selfish nonsense like this posing as taking care of someone. It seemed more like a pro-feminism angle in which the woman doesn’t feel like she’s obligated to look after her husband like his mother would. “My mom would make me soup,” he says and she tossed the phone at him and sarcastically suggests that he should call his mother. Any way you look at that, that’s rude. If you don’t want to make your man soup, you don’t have to, but out of love for him you should want to be a helpmate in some way.
People desire love and to be taken care of;
those are natural desires that we all have. No one wants a phone thrown at them when they have a loved one at home who could at least take a couple of minutes to heat the soup in a microwave. AT LEAST. It’s an attempt by Campbell’s at showing real families, but do you see how this could be problematic for people who believe that’s how you should treat your mate? It shows this “oh well” attitude that lacks empathy or effort. But God is all about strong relationships, and their interpretation of love is not really found in the Bible, unless you want to count the book of Esther where Queen Vashti got asked to see the King and she refused. But what happens to the Queen? She gets replaced. Keep playing games if you want to.
And this is not going to be a debate about men and women’s “roles” in the home or in relationships. If you love someone, you take care of them. That’s as gender and role-less as you can get. If they want soup, give them some soup. If they have cramps, give them something to alleviate that pain, because cramps suck and I would be hurt if my man threw a phone to me and left me alone to “deal with it.”
What would you do if you were in this scenario?
Real, real relationships involve selfless people who see them and their mate as one. Over time you will be able to anticipate each other’s needs through experience and leading of the Holy Spirit. Now if the woman in the ad feels some form of resentment towards his mother, his comment could have been the last straw for her, causing her to react in her flesh the way that she did. BUT since I’m not a script writer, I and everyone else watching has to take it face value as she’s not going to make the time to get him soup. It seems like no big deal when you see it like that, but there’s a bigger lesson that I pray we don’t miss: our response in relationships means a lot.
Our greatest commands from God have to do with relationships: Love God with our all, and love our neighbors as ourselves. The word goes even further for married couples about submitting to one another, becoming one, and more. Ultimately, the way the lady in the ad treated her mate is a reflection of herself. What do you reflect in the way you treat others? As a single, I prepare for my future relationships by what I do today and how I treat those around me right now. Yes, random people are going to treat you like they need a phone and a phonebook thrown at them, but best believe your spouse/friends/kids/family will take you there sometimes too. God uses everyday interactions with others as opportunities to grow into who He called us to be to in turn help others. Get it? Good. Even when loved ones get on your last nerve treat them with love; and treat them to soup too.
Tatianah Green is a multimedia content creator with a passion for writing. In 2012 she launched her first blog, B.L.I.S.S. to encourage the urban faith community to be the best in their personal relationships with Jesus Christ that will in turn create successful romantic relationships and marriages. Tatianah is a contributing writer for BlackandMarriedWithKids.com and other websites. Professionally, she is an eCommunications & Social Media Coordinator and is a member of the National Association of Black Journalists. Tatianah enjoys volunteering and is a member of Chosen Generation ministries in Chicago, Illinois. You can connect with her on Twitter/Instagram/Periscope: @TforTrendsetta